London's calling Mario & Sonic!

TOKYO, April 21, 2011 – SEGA® Corporation and Nintendo Co., Ltd. today announced that the record-breaking partnership of Mario and Sonic™ will once again join forces on the Wii home video game system and, for the first time ever, on the Nintendo 3DS. Over 19 million people worldwide have bought video games from the Mario & Sonic series, and now the much loved duo are heading to London to participate in the officially licensed Olympic-themed video game, Mario & Sonic at the London 2012 Olympic Games™. 

A host of exciting new headline events, including football and equestrian will debut on the Wii version appearing alongside classic Olympic disciplines such as athletics, aquatics and table tennis. These new sports are sure to ignite even more fierce competition between friends and family in both single and multiplayer modes!  The all new roster of Dream events that are set in popular Mario and Sonic worlds make for a truly unique sporting experience that can only be found in Mario & Sonic at the London 2012 Olympic Games.  

Arriving on Nintendo’s new handheld system for the first time ever, Mario & Sonic at the London 2012 Olympic Games contains over 50 original Olympic-themed events playable in both single and multiplayer modes.  Bringing a whole new dimension to the Mario & Sonic universe, the glasses-free 3D visuals and the unique control systems mean there are plenty of new and exciting ways to compete for a coveted gold medal! 

As with its predecessors, Mario & Sonic at the London 2012 Olympic Games for Wii and Nintendo 3DS is being developed by SEGA Japan and is published by SEGA across Europe and North America, and by Nintendo in the Japanese market. Mario & Sonic at the London 2012 Olympic Games is licensed through a worldwide partnership with International Sports Multimedia (ISM), the exclusive interactive entertainment software licensee of the International Olympic Committee (IOC). 

“Mario & Sonic have had a phenomenally successful partnership and we are extremely proud to be able to recreate this once again with Nintendo and ISM for the London 2012 Olympic Games,” commented Naoya Tsurumi, Chairman for SEGA of America and SEGA Europe. “It is truly exciting to be in the position to develop interactive entertainment software titles based on the Olympic Games and for Sonic and Mario to once again be a part of this historic event.”

“The London 2012 Olympic Games will be a sporting showcase that will embrace the world and we are delighted to have Mario & Sonic competing once again, this time in the largest number of Olympic sports ever,” says Raymond Goldsmith, Chairman & CEO of ISM.

Mario & Sonic at the London 2012 Olympic Games will be available on Wii and Nintendo 3DS. A launch date will be announced later in the year.